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  • Writer's pictureJordan Hafichuk

3 Simple Ways to Improve Your Website

Websites are the new storefront, so read below to see 3 great tips to a great website.

Keep the design simple and user-friendly.

When you’re designing your mobile site, you must make it easy for your audience to scroll through and click on elements on your page. To do so, you’ll want to create a “thumb-friendly” design, since users primarily browse with their thumbs on mobile devices[1].

When designing a webpage, you have to consider the smaller screens. The overall aesthetic of a website shouldn’t be ignored either. Clean and elegant web pages are still the best choice because of how the elements are displayed. The navigation is easy, and most importantly, the call-for-action will be hard to miss[2].

Focus on quality content and visuals.

Graphic content consists of photographs, fact sheets, infographics, branded images, and data visualizations. Graphic content is generally supported by written and video content and has the opportunity to help your audience visualize what your brand is about[3].

Limit the use of fonts, colours, and GIFs, which can distract and pull the eyes away from the focus of the webpage. Short paragraphs and bullet points also make the information more scannable and likely to be read. Ian Lurie, CEO of internet marketing company Portent Inc. suggests keeping paragraphs shorter than six lines[4].

Optimise for search engines and mobile devices.

In today's competitive online marketplace, it is more important than ever to make sure your website is optimised for search engines. One of the most critical elements of search engine optimization is using keyword-rich titles and descriptions. This helps to ensure that your website comes up when people search for products or services related to your business[5].

One of the best ways to optimise your website for search engines is to publish high-quality, topical content. This means writing articles and blog posts that are relevant to your business and writing about topics that are keyword rich. Not only will this help your website to rank higher in search engine results, but it will also show. potential customers that your brand is an authoritative source of information that can be trusted[5].

To find out how we can help you optimise your website, click here today!

  1. Your Mobile SEO Guide: 9 Ways to Optimize for Mobile-Friendly SEO. 2023-04-21

  2. Top 5 Tips to Optimize Your Website for Mobile Devices. 2023-04-21

  3. What Is Good Website Content? 5 Simple Steps For Creating Content. 2023-04-21

  4. 12 Tips for Building an Effective Business Website. 2023-04-21

  5. 10 Tips for Optimizing Your Website for Search Engines. 2023-04-21

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