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  • Writer's pictureJordan Hafichuk

Why Every Business Needs a Google Business Profile: The Benefits of Online Presence

As we move deeper into the digital age, it becomes increasingly important for businesses to have an online presence. One of the most crucial aspects of this online presence is a Google Business Profile. This profile provides potential customers with valuable information about your business, including your address, phone number, website, hours of operation, and reviews. However, it's not enough to simply create a Google Business Profile and forget about it. Here are some reasons why it's crucial to keep your profile up to date.


First impressions matter, and your Google Business Profile is often the first thing potential customers see when searching for your business. If your profile is outdated, with incorrect information, it can create a negative impression. Customers might think you're closed when you're open, or assume you're located in a different part of town. This confusion can lead to frustration, and potential customers may turn to a competitor instead.


Another reason to keep your Google Business Profile up to date is that it can help with search engine optimization (SEO). Google uses a variety of factors to determine how high a business ranks in search results, and having an accurate and complete profile is one of them. When you update your profile with new information, it signals to Google that your business is active and engaged, which can lead to higher rankings.


Additionally, having an up-to-date Google Business Profile can help you attract more customers. When someone searches for a business like yours, they may also see a map and a list of nearby businesses. If your profile is complete and accurate, it's more likely to appear in these results. This can increase your visibility and make it easier for customers to find and choose your business.


Finally, keeping your Google Business Profile up to date can help you manage your online reputation. When customers leave reviews, it's important to respond to them promptly and professionally. If your profile is outdated, you may miss important reviews or appear unresponsive. By keeping your profile up to date and monitoring it regularly, you can ensure that you're aware of any reviews and can respond appropriately.


In conclusion, maintaining an up-to-date Google Business Profile is crucial for any business that wants to succeed in the digital age. By keeping your profile accurate and complete, you can make a positive first impression, improve your SEO, attract more customers, and manage your online reputation.


If you're looking for the creation or management of your Google Business Profile, contact us today at jordan@coffeerowcreative.ca



A person googling a business

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